roam — the interchangeable wayfinding system

Signage that updates in minutes. No contractors, no wall damage, no disruption.

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What is roam?

A modular wayfinding system for multi-tenant commercial spaces. One base unit, fixed once. Interchangeable branded panels that slot in and out in minutes — by your own team.

Two parts.
Infinite flexibility.

ROAM separates the fixed infrastructure from the changeable content — so your building is always up to date, whatever your tenants do.

01

Fix the base unit once

The perforated base unit is mounted to the wall using a simple button fix solution. Available in MDF, plywood or recycled acrylic. No specialist trades needed. Done once, for good.

02

Slot panels in and out as needed

Branded panels fix to the base unit via rear studs. Changing a panel takes minutes — no tools, no wall damage, no contractor call-outs. Any size, any shape, any brand.

03

Update whenever you need to

Tenant moves, rebrands, floor reassignments — any change is handled internally in minutes. Panels are reused, not replaced.

Built for the reality
of managed buildings.

No specialist installation

Base units fix to the wall using a simple button fix solution. Every panel change after that is done by your own facilities team — no trades, no scheduling, no waiting.

No wall damage

Unlike self-adhesive vinyl, ROAM leaves walls completely intact. No making-good between tenants. No hidden costs at lease end.

Updates in minutes

A tenant moves. Signage updates today, not next week. What previously meant a contractor call-out is now a five-minute internal job.

Reusable & sustainable

Panels are reused, not discarded. Compared to single-use SAV solutions, ROAM significantly reduces signage waste — and supports your ESG commitments.

Fully customisable

Colour-matched base units, shaped panels, arrow sets, image panels, routed lettering, full-colour face changes. ROAM fits your building and your tenants' brands.

Registered design

ROAM is a design-registered product (No. DF2B 6408155) developed by Design East Ltd. You're investing in a proprietary, protected system.

Made to fit your building.

Every ROAM installation is configured to the space. Base units and panels are available in a range of materials, sizes and finishes.

Pre-branded base units with colour-matched finish
MDF, plywood or recycled acrylic base units
Cut vinyl or full-colour printed panel faces
Routed lettering panel option
Arrow panels — square, shaped or circular
Image panels & full-colour face changes
Custom sizes and shapes to suit any space
Multiple fixing options available on survey

See it
in person.

ROAM makes immediate sense when you hold it. Fill in the form and we'll be in touch to arrange a consultation or send a sample unit to your office.

Pricing on application.
Every installation is quoted individually based on the number of units, panel configuration and material specification.

ROAM is designed and made by Design East Ltd, Hackney Bridge, London E15.
hello@designeast.co.uk  ·  0203 355 6467

Thank you — we'll be in touch shortly.

One of the team will respond within one working day. If you requested a sample, we'll be in touch to arrange delivery or a visit.

roam

Designed and made by Design East Ltd  ·  Hackney Bridge, London E15  ·  Registered design No. DF2B 6408155
© 2025 Design East Ltd. All rights reserved.